Distribution is the selling and advertising of a product. The distributor is the link between the production of a film, the exhibition, circulation and the marketing of the film. Distribution is extremely important to a film as it can make or break it.  I believe that an independent company would distribute our media product. There is a fair possibility that an independent company like film four would distribute my product due to their reputation of taking on unique, British films (E.g. This is England, Slumdog Millionaire and Lovely Bones).
Using film four specifically, the company would be more likely to distribute my film (When fully filmed) due to it being a completely British film (E.g. British Director, Cast, Producer). A second reason an independent film company would distribute my film could be due to the possible ease when advertising it – my media product has a fair few USP’S (Unique selling points) such as: the gritty,  sensitive situation at home and the unusual characters. A third reason could be the wide fan – base that already exists for the social realism genre, the fan – base alone could bring in potential viewers and with that money.

Other distributors such as the British Film Institution may distribute our media product. The BFI National Archive has one of the most extensive collections of classic films in the world, including feature films, short films, animation, avant-garde films and documentary. The collection includes work from such diverse masters of cinema as Jean Cocteau, Ritwik Ghatak, Alfred Hitchcock, Akira Kurosawa, Vincente Minnelli, Michael Powell and Ousmane Sembène. Recent re-releases include Citizen Kane and Les Demoiselles de Rochefort.